Full-time TDI Global: Digital Acquisition Lead Vacancy
Our client is a financial company in Nigeria with their eyes for the top. The company is recruiting highly competent, experienced and result-oriented professionals to join its pioneer team. They are Driven by core values of teamwork, innovation, mutual respect, professionalism, and performance driven. This position will provide vibrant career opportunities and offer very competitive remunerations and unparalleled job satisfaction.
The Job : Digital Acquisition Lead
Job Status: Full Time Job,Graduate/Exp
You are ultimately response for shaping and delivering an overarching marketing and digital customer acquisition strategy for the firm, whilst analyzing and reporting on all marketing activity, using insights to drive decisions
You will work closely with the commercial and development teams to ensure a consistent brand message and customer experience is delivered across all marketing channels including offline platforms, social community etc.
You will develop the organization brand presence through targeted digital marketing campaigns, optimized content and high performing channels using innovative thinking and influencing skills
Education: BSc/ BA, MBA
7+ years’ experience in consumer marketing with at least 4+ years specifically in digital marketing in e-commerce, telecoms, retail banking, digital marketing agency or related industries where core KPI is digital customer acquisition
Deep expertise across all areas of digital acquisition marketing including PPC, SEO, Social, Content Marketing, Affiliate Marketing and funnel optimization
Depth of knowledge around broader marketing and brand communication will be required
Strategic thinker, with proven experience of designing and implementing digital strategies
Strong analytical and research skills are essential alongside team management skills and experience of project/program management and relationship management including managing suppliers and third party partners
Experience of working in an e-commerce/telecoms environment with transactional websites strongly preferred
Excellent communication skills in order to liaise with internal stakeholders and manage external agency relationships
Your core responsibility will be customer acquisition through advanced digital marketing
You will lead marketing in the digital space, working with several partners and agencies. In this role, you will lead implementing, optimizing and managing all digital / online marketing channels including SEO, PPC, affiliates, email, display and mobile channels
You will be responsible for building innovative digital marketing strategies and driving these strategies through to delivery in line with marketing budgets
You will use advanced web and mobile analytics to optimize budgets and marketing ROI
You will be responsible for analyzing digital/ online trends and customer behavior and refining digital strategies to take advantage of opportunities Identified
Compensation package is competitive and commensurate with experience.